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Posted: January 13th, 2008

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Mommy, why is there a server in the house?

Mommy, why is there a server in the house?And just when you thought all of Microsoft was boring geeks, and they’d never come up with any of that ingenious, guerilla, viral marketing that’s oh so state of the art right now, you see this baby on digg.com and have to admit: Nicely done Mr. Gates.

So, behold and read through “Mommy, why is there a server in the house?” by the fictitious Ph.D. Tim O’Connor (aka Microsoft Marketing). It was apparently handed out for free at CES2008 by Microsoft. And I personally don’t see it as an attempt to brainwash your kids into making you buy a home server – it’s rather a precious bit of ingenious ironical marketing. Still, your kids might make you buy a home server if let it lying around the house, so watch out.



8 Comments

  1. dexter wrote on January 13, 2008 at 18:27 #

    Hmm I really don’t see any real irony there, it’s pretty much just a light-hearted Microsoft ad that spoofs children’s books. Quite well done, but I’d expect something more controversial (or funny) from a viral ad…

  2. dexter wrote on January 13, 2008 at 18:36 #

    The fact that they only handed it out at the CES and never actually featured it anywhere on the web actually leads me to think that this was not really planned as a viral ad but rather just a cool little inside-joke swag.

    Speaking of MS@CES, I actually loved the video they did for Bill Gates: http://www.tweakvista.com/Article39218.aspx

  3. flinz wrote on January 13, 2008 at 20:30 #

    yeah but you have to see that the digg link did say something about microsoft brainwashing children in its title. and i thought its fairly obvious its not really a childrens book, therefore ironic. And i also thought its funny as hell.

  4. mars wrote on January 14, 2008 at 16:50 #

    Hey Boyzzz,

    actually … i made this for my son. Hope you like it.

    m

  5. flinz wrote on January 14, 2008 at 18:09 #

    ah nice, ein vater aus dem bilderbu.. äh, ein vorbildsvater. darf ich dich also mit Tim ansprechen in zukunft?

  6. mars wrote on January 14, 2008 at 23:32 #

    TOM!

  7. dexter wrote on January 15, 2008 at 01:16 #

    Digg: “My girlfriend and I networked without a firewall, and now the house is full of little home servers :(

  8. flinz wrote on January 15, 2008 at 01:33 #

    lol, never network without a firewall.